FUPS & FUPS Bank
Three design systems behind 16+ products: 1,000+ components, 200+ tokens, light and dark from one set of Figma variables.
Metehan Kaya · Senior Product Designer & Design Systems · Istanbul
I make complex products feel simple, and build the design systems that keep them that way.
Senior product designer with 7+ years in fintech, banking, SaaS and AI products. I started as an iOS developer, so I design with how things get built in mind.
Open to Product Designer and Design Systems roles · Istanbul, hybrid or remote
- Years designing products
- 7+
- Products designed, from fintech to AI
- 30+
- Design systems for banking, e-money, SaaS CRM and more
- 5
- iOS apps I designed and built solo with vibe coding
- 3
Product design case studies
Fintech, insurtech, govtech and AI products, designed to be clear on day one and consistent on day 1,000.
Hazır Sigorta
An insurance comparison site where one three-step form scans 20+ insurers, designed end to end and delivered as a working prototype.
egaranti
A warranty platform redesign that cut flow completion time by 35% and lifted the completion rate by 15 points.
AXY Live
A live streaming app built around a 9-tier supporter status system, gifting, leaderboards and real-time chat.
Keymate
An inventory and operations platform for Turkey's Revenue Administration, designed end to end in six months.
Building.tech
An AI construction budgeting SaaS that reads building plans, estimates costs and answers questions in a chat.
Ziraat Dünyam
An internal app for Ziraat Bankası employees: leave, requests and inventory in one place.
norma
A fintech for small businesses, designed end to end from day zero to its first customers.
iOS apps I built
I still ship my own iOS apps. Designing them is half the job; the other half is Xcode.
About
Design is the system behind the product, not a pile of screens.
I'm Mete. For the last four years I've led design systems at FUPS. I created and manage three design systems used across the bank and e-money products, including panel projects such as Call Center and Backoffice: the UI kits, tokens and documentation behind 16+ products.
I design products end to end, from the first research to the shipped interface: a government-scale operations platform, an AI construction SaaS, a live streaming app and more.
Every week I share design resources on LinkedIn in a series called Tasarımcının Beslenme Çantası (“The Designer’s Lunchbox”). Off the clock I create content about mechanical watches on @horostories0.
- Focus
- Product design and design systems · iOS, Android and web
- Domains
- Fintech and banking, insurtech, govtech, SaaS, AI, real estate
- Tools
- Figma (Variables, Auto Layout), Framer, Ant Design, Xcode and SwiftUI, ChatGPT, Codex, Claude, Cursor, Notion
- Education
- Management Information Systems, Anadolu University · Computer Programming, Maltepe University
Experience
Aug 2022 – NowFUPS & FUPS BankProduct Designer, Design Systems
- Led the migration from Sketch to Figma and set governance, documentation and contribution models.
- Lead the three design systems behind a regulated, multi-product fintech ecosystem of 16+ products.
- Architected 1,000+ reusable components and 200+ design tokens for consistent iOS, Android and Web.
- Defined primitive and semantic token layers with Figma Variables, cutting UI drift and aligning design with engineering constraints.
- Drove adoption across 7 designers, 2 researchers and 20+ engineers, speeding up feature delivery by 40%.
Mar 2021 – Aug 2022normaProduct Designer
- Led end-to-end design from company foundation to launch and first customer acquisition.
- Designed every place the product shows up, from web and mobile to email and the credit card, and built the brand experience across all of them.
- Created a scalable component library with documentation, and set up workflows and handoff as the team grew.
Oct 2020 – Mar 2021Enrich MobileProduct Designer
- Delivered end-to-end mobile product designs across domains, including social media editing and file management apps.
- Worked closely with product managers and development teams.
Mar 2020 – Jun 2020Talentmondo & EvdekibakıcımProduct Designer
- Designed landing pages and PWA dashboards for Talentmondo and Evdekibakıcım end to end, from first flows to final UI.
- Also designed for Proteco, a disinfection service for homes and institutions during the pandemic.
Jan 2019 – Mar 2020MobileUppiOS Developer & Product Designer
- Designed and developed iOS app interfaces.
- Created app icons, UI systems, App Store assets and marketing visuals.
Contact
Hiring a product designer who can ship systems? Let's talk.
designer.metehan@gmail.com
Limited windowNeed a consultant while you build a product or a design system? For a limited time, I’m taking on consulting projects.