Case study · Live streaming
Designing a supporter economy for live streaming
AXY Live lets creators broadcast in real time and earn through virtual gifts and an in-app coin economy. I designed the mobile product end to end, from the first flows to the App Store.
- Role
- Product designer, end to end
- Length
- 4 months
- Platforms
- iOS, Android
What I did
- Designed the mobile app end to end, from the first flows to the App Store
- Designed the gifting, coin purchase and 9-tier SVIP status system
- Produced SVIP badges, frames and gifts with a JSON-based AI prompt system
The challenge
Live streaming depends on retention and repeat support. The product needed a motivation system that keeps viewers in a stream and turns occasional gifts into sustained support, tied directly into coin purchases.
Approach and design decisions
From sign-in to a live room
Sign-in offers phone, Google and Apple, a phone number is confirmed with a one-time code, and the home feed opens straight onto live rooms, so a new viewer reaches a stream in a few taps.
A behaviour-driven support economy
I designed the support economy around the in-app coin purchase flow, so every gift has a visible effect in the stream and a clear path to buying more.
Nine tiers of status
Supporters climb a 9-tier SVIP system that unlocks visibility and privileges: highlighted chat messages, priority placement and exclusive entry animations. Badges and levels show on the profile and in the viewer list.
Status that has to be kept
Top-tier status expires after a month of inactivity, and daily and weekly leaderboards add competition. PK battles between streamers turn support into a visible contest with a win or lose result.
Metrics before launch
Success metrics were agreed during design: gift conversion rate, average revenue per paying supporter, session duration and repeat supporter frequency.
How I used AI
SVIP badges, level frames and gifts were produced with AI inside a system: JSON-based prompt frameworks fixed palette, lighting, materials, perspective and detail density, so dozens of assets stayed coherent with the rest of the product.
{"asset": "svip_badge","tier": 5,"subject": "small crown on the left of a slanted ribbon label","label": {"text": "SVIP5","type": "bold italic sans serif, white","plate": "solid ribbon fill behind the text, never transparent"},"style": {"render": "glossy 3D game UI icon","tier_colour": "emerald green","materials": ["polished metal crown", "enamel ribbon"],"lighting": "soft key light from the top left, outer glow in the tier colour","perspective": "front view with a slight three-quarter tilt","detail_density": "medium, still readable at 24 px"},"output": {"background": "transparent","aspect_ratio": "3:1","padding": "8%"},"keep_fixed": ["style", "label.type", "output"]}
The outcome
Delivered the full mobile experience, the status and gifting system, the asset library and the App Store presence, with success metrics ready for launch.